Home Staging

What Will Buyers Remember About Your Home?

June 25, 2006

Yesterday I showed a couple some $500,000+ ranch homes in Palatine, Prospect Heights and Arlington Heights. I won’t forget what we found in the basement of the last home. Posed in chairs with a small table between them were 2 American Indian mannequins in full traditional dress with one of them wearing sunglasses and holding Click to continue...

What if your Buyer isn’t a Cubs Fan?

June 23, 2006

The Walk-Through, the New York Times Real Estate Blog reports in a post by Joyce Cohen titled, “Paint Your House to Match the Mets” that Home Depot is marketing new interior and exterior paint colors representing over 170 sports teams. According to the post, “A Home Depot survey points to the potential of this new Click to continue...

A Home Staging Dilema

June 22, 2006

Last night I started a marketing analysis for a 2 bedroom house in Lake Barrington. The house could either be a great starter home or weekend getaway. It’s a short walk up the road to the Fox River where the property owner has rights to dock a boat. My dilemma is what home staging suggestions Click to continue...

Air Conditioning is Part of Staging Your Home in Summer

May 30, 2006

On Sunday I showed 2 and 3 bedroom condos in the Uptown and Rogers Park areas of Chicago. In the afternoon my buyers and I walked 3 blocks from my car to a 3 bedroom condo in 90 degree heat. We looked forward to stepping inside to cool off. Instead we found a condo with Click to continue...

My MarketWatch.Com Debut

May 14, 2006

Last Thursday’s MarketWatch.Com has an article, “Houses need an advantage now” with a couple of quotes from yours truly. The article focuses on how to make your home more appealing to buyers in today’s more competitive market. Click to continue...

The Ugliest Door in America

May 10, 2006

I always tell my sellers that their home’s front door is a critical area for home staging. It’s part of the first impression buyers have of the home. It also gets closely examined by the buyers while their buyer’s agent is getting the key out of the key box and opening the door. To drive Click to continue...

3 Phases of Preparing a Home for Sale

May 2, 2006

Today I developed my Home Sale Preparation Report for a seller. It details room-by-room my suggestions for preparing a home to go on the market. I organize home sale preparation into 3 phases. 1. Repair & Clean – This phase involves making any repairs so that all parts of the home function correctly and appear Click to continue...

Help Home Buyers Visualize Your Home as Theirs

January 11, 2006

Last night I started a market analysis for a couple wanting to sell their very nice 4 bedroom 2 1/2 bath house in Arlington Heights. The woman told me that she wants to try to sell the house on her own for a couple of weeks, but then will list with a REALTOR®. I appreciated Click to continue...

Home Staging – A Defintion

January 4, 2006

Home sellers in the Chicago area are becoming more aware of the benefits of home staging. I provide my sellers home staging assistance and based on results have no doubts about it’s benefits. However, there is no standard definition of home staging. Here’s my suggestion… “Home staging is modifying the contents and exterior of a Click to continue...

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