How not to sell a home – ugly marketing materials
by Fran Bailey, Downtown Chicago Realtor on November 29, 2009 · 2 comments
in Home Selling Tips
Part of flyer advertising home for sale
Friends passed along to me a flyer they picked up in front of a home for sale in Arlington Heights. Shown left is part of it. With color printers priced less than $100, there’s no excuse for such an ugly flyer. Marketing materials not only provide information about a home. They give the reader an impression of the home. What’s your impression of this home?
ABOUT THE AUTHOR
Fran Bailey shows, previews and tracks downtown Chicago homes for sale giving her the insights needed to help her clients negotiate the best price and terms. Fran has been quoted in numerous Chicago and national publications. To schedule showings of listings regardless of broker or to contact Fran email her at
fran.bailey@bairdwarner.com or call 773.793.4516.
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Fran Bailey, Realtor
{ 2 comments… read them below or add one }
I would not expect this home to be nice inside. The lack of effort in creating this flyer may be indicative of the lack of care for the home.
That’s sad! Just sad!