This morning I referred a couple of buyers to another Realtor in Chicago. Into our discussion of their needs, I learned that what they really want to buy is a 2-flat. I don’t have any experience with 2-flats, 3-flats, or any other kind of multi-family housing, so I suggested to the buyers that I refer them to a Realtor who does and they agreed. Last week, I referred a couple to another Realtor who has more experience than I do in northern Lake County. In the past, I’ve referred home buyers and sellers to real estate agents across the U.S.
Referrals can be a win-win for everyone involved. The buyers and sellers get a Realtor who can better meet their needs. The Realtor who gets the referral gets business he or she wouldn’t have gotten otherwise. As the referring Realtor, I get a referral fee, if the clients make a purchase or sale using the Realtor I referred. Thus, I am motivated to refer them to the best Realtor I can find!
ABOUT THE AUTHOR
Fran Bailey shows, previews and tracks downtown Chicago homes for sale giving her the insights needed to help her clients negotiate the best price and terms. Fran has been quoted in numerous Chicago and national publications. To schedule showings of listings regardless of broker or to contact Fran email her at fran.bailey@bairdwarner.com or call 773.793.4516. Learn More
Fran Bailey, Realtor
